The stunning 21st century re-imagining of the iconic Morris J-type van heralds a new electric future for the historic British brand
Fully designed and engineered in Britain, the new BEV light commercial vehicle is designed to take a timeless and quintessentially British design classic into a sustainable future.
With production stated to begin in late 2021, and with a retail price of approximately 70,000€, the Morris JE is an all-new approach to a battery electric light commercial vehicle. With a state-of-the-art lithium-ion battery powertrain, and featuring a modular chassis and carbon-fibre body construction, the JE is a unique proposition. Its technically advanced engineering and highly distinctive styling take the original, iconic Morris J-type van as its inspiration. There is nothing else quite like the new Morris JE, making it a compelling and welcome new entrant into the LCV market.
The vehicle benefits from a lightweight, modular chassis, making it highly adaptable for future derivatives, such as a pickup, minibus or camper van.
The JE is not intended to be a replica or a continuation of the original Morris J-type, but a reimagining of the original, iconic design. Morris JE reintroduces exciting design without compromising practicality and functionality.
The JE is an LCV that sits within the 2.5 tonne segment, the lightest sector in the commercial vehicle market. However, it boasts a 1 tonne (1000 kg) payload and 5.5 m³ carrying capacity, which is more typical of vehicles in the larger 3.5 tonne sector. It will accommodate two standard Euro pallets on the rear loading space. Access is provided via full width rear doors and a sliding side door on the nearside of the vehicle. The lightweight construction means that its range is optimised to around 320 kms, making the van an exceptionally practical proposition as an urban commercial vehicle.
The new vehicle takes the DNA and values of a classic design and brings it up to date in a contemporary and technology-focused package. Morris Commercial will never make a vehicle with an internal combustion engine; it is entirely committed to an electrified and sustainable zero emissions future. The Morris JE and all future Morris Commercial products will have a strong emphasis on technology, lightweighting, quality and beautiful craftmanship, creating an individuality in a market where dull, generic design is normal.