Poland presents its first electric vehicle Izera

Poland presents its first electric vehicle Izera

During its online premiere, ElectroMobility Poland presented to prototypes of its new brand: a white SUV and a red hatchback. At the same event, the company revealed to the public the name, the logo and the slogan of the Polish brand of electric cars. 

Cutting edge technologies

Both the SUV and the hatchback have been designed to meet top-notch technological standards. 
“The electric drive of the car ensures acceleration from 0 to 100 km/h within less than eight seconds. We are planning to introduce two versions of battery capacity so as to match the offered range to the demand of users. At a single charge, the car will reach the range up to 400 km. Also, it can be easily charged using power wall home chargers as well as fast charging stations.” explains Łukasz Maliczenko, Director for Product Technical Development at ElectroMobility Poland. 

Electrical architecture and vehicle steering systems of the cars reflect the current market trends. Users will be able to download a dedicated app to their smartphone or another mobile device and remotely start air-conditioning when the car is charging. Additionally, it will have the option of selecting charging time and cycle to reduce the charging cost. The vehicles will feature energy-saving LED lighting which will improve the safety and range of cars. Users will be able to communicate with their cars via the app or voice commands as well as use a high-resolution LCD touchscreen.  

The most advanced technologies will also boost the safety of car users. The designers of the Izera brand have paid special attention to advanced driver assistance systems, as a result of which the cars will be equipped with ESC (Electronic stability control system), FCW (Forward collision warning system), BSW (Blind spot detection system), TSR (Traffic-sign recognition system) and others.

​The project will be implemented by the company via a technological platform and in cooperation with a technical integrator whose role will also be to ensure consistency and coordination of works on the technical specification of parts and components as well as production engineering. Adopting such a model of working on the mass car will limit design and schedule-related risks. Also it will ensure viability of this comprehensive undertaking. From the technical point of view, the development of  Izera concept follows sector standards. 

​Family-friendly and spacious 

Izera is a family brand. This is why its design is especially spacious – a result achieved thanks to an extended wheelbase. The solution allowed to create additional space that considerably enhances the comfort, for the driver and the passengers alike. 
“Our prototypes were designed based on a detailed analysis of expectations of Polish consumers.” says Łukasz Maliczenko. “When working out the design, we considered the features desired by our countrymen. Before the premiere, we conducted industry “car clinic” studies, showing our models to sample consumers. Their reactions were very positive and actually exceeded our expectations. Izera electric cars are not meant to be luxurious goods but rather vehicles affordable by Poles.”

“This was a crucial assumption of the project. Also, we want to introduce a convenient installment payments system so that the total cost of ownership of the car is more favorable than comparable class combustion-engine cars.” announces Piotr Zaremba. 

Distinctive car design with attention to every detail

The external design of the SUV and the hatchback was developed not only by Polish engineers and designers but also the designers from Torino Design. This private, independent Italian design studio founded 15 years ago by Roberto Piatti, has been cooperating with European and global brands, including from the premium segment. 

“We spent long hours designing the appearance of the prototype. Browsing through the works of contemporary Polish artists, we looked for inspirations and reference points to underline the Polish character of our brand. At the same time, it was extremely important to us that the shape of the car evokes positive emotions. After all, this is supposed to be a family car.” says Tadeusz Jelec.
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The cars have been designed with extraordinary attention to detail – this is visible both in the powerful and light body profile of the SUV as well as in the smart and slim hatchback. Distinctive embossed wheel arches will immediately capture your attention. Their strong appearance is softened by few sharp edges and delicate transitions. The innovative form is underlined by proportions so characteristic of electric cars: short overhangs and passenger compartment located closer to the front axle of the vehicle.

A nature- and technology inspired brand

The name comes from the Izera Mountains range, a picture-perfect and pure spot in the South-Western Poland. “With their mild hills and vast areas, the mountains are perfect for family trips and have a very distinctive character. Just like our car does.” comments Paweł Tomaszek.  The Izera Mountains is a cross-border range, located in Poland and the Czech Republic. Similarly, the Izera brand crosses both geographic as well as symbolic boundaries as the project involves a team of international experts. At the same time, the name sounds friendly and is easy to pronounce and memorize not only for Poles. After all, Izera has European aspirations and will be available also outside of Poland. 

Its logo can be interpreted at least in two ways: it features a compass as it is the electric cars that are setting the trend of electromobility development in Poland. It can also be seen as a diamond surrounded by hands, symbolizing care and attention. The style of the graphic sign in a hexagon shape definitely brings to one’s mind technologies, but also e.g. honey-comb, in a clear reference to the world of nature. 

 Izera marks a return to Polish car makes. It is something which – as studies have shown – millions of Poles have been longing for.”, adds Paweł Tomaszek.