Automotive Design Course:

Automotive Design & Marketing Management
You will know all the stages of the car design, from the market study to its commercialization. It's focused on the ways of large manufacturers, with real knowledge about the automotive industry. We will show you the world of car design and development, seeing the aerodynamics, the sketching, Cad and much more. This will give any student exceptional insight long before entering the industry, allowing them to know in advance what knowledge to acquire and in which areas to specialize.

It is the only automotive design course that explores all areas ​of car development, from market research to commercialization, through sketches, clay models, 3d design, testing and prototyping and mass production.
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Note: The course has been closed since August 2022


Free Car Design Course

Automotive Design & Marketing Management

Note: The course has been closed since August 2022, without diplomas, tutorials or webinars.
No new editions are planned. Thank you all

Final exam
MORE INFO

We will launch a Marketing & Vehicle Design Course! 100% Free!

100% oriented to design, fine arts and engineering students. Focused on real procedures in the automotive industry

You will obtain a global and complete vision of the development of the car, from the idea to market. In addition to knowing the automobile business in all its facets: from market research to dealership.


How to start?
Every Friday we will upload a new topic. You just have to follow us on Facebook and Instagram to be aware of the new weekly chapters. 

It doesn't matter if you join later. In that case, read the late chapters, but don't forget to log in when doing so.


Will we have a certificate for the course?
Yes. There are two requirements to obtain the certificate: 

1 - Pass the exam:
At the end of the course we will upload a test on this website.  If you pass the exam you will get a totally free Certificate of Attendance from Drivingyourdream. The exam will be available from December 17, 2021.  The exam will be enabled for at least one month. 
No additional delivery or work is required

2 - Justify attendance:
Register on the web and log in when you read the posts. This is useful to justify attending the course. It doesn't give access to any campus or hidden website's area, since the course is completely open. Being free, we didn't see the point of limiting access to the people.  We also highly value the comments on the different posts.

Note: Attendance will not count for the two posts since they are the introduction. 

Anyway, the important fact here is not the certificate, but the knowledge and the complete vision that you will obtain.


How long will the course last?
From July 2 to December 17, 2021 . After that date there is at least one month to take the exam


How much will the course cost?
100% Free. Including the certificate, for the first edition

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Please, share it, surely you know someone passionate about cars who may be interested, remember that it is free. The intention is that you learn.

​We apologize for our English. The course is done with the help of many people, but all of them are Spanish speakers, so it's possible that there will be some typos during the course. We hope to do a professional translation for the second edition (but it may not be free)
​Syllabus
INTRODUCTION 1:

• How to be a car designer?
• What does a car designer do?
  • What is meant by car design
  • Vehicle modification and preparation
  • Motorsport, racing vehicles
  • Styling, sketching
  • Vehicle design and development
• The automotive engineer
• Vehicle development phase


1st STAGE: AUTOMOTIVE PRODUCT PLANNING

• Market study
  • Competitive strategy and positioning
  • Marketing mix
  • Quality function deployment
  • Product planning

• Product Planning
  • Trends in the automotive market and technology
  • Trends in styling



• Product Concept
  • Design definition
  • Product line
  • Styling history


2nd STAGE: CAR STYLING

​​• Design Language
• Historical introduction of automotive design
• Phases of car styling
• How to work in Car Styling?
• Automobile sketching
  • Tape drawing

• 3d car modeling
  • Surface design strategy
  • Influence on visual design
  • Main lines in automotive design
  • Augmented reality

• Clay modeling
  • Clay Modeling - Vehicle Interior
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• Color & Trim


3rd STAGE : DIGITAL PHASE

• Stages of the digital phase
• CAE, CAM and CAD and their differences
• Cae in automotive
• CAD used in the automotive industry
• What CAD program to start with?


4st STAGE : PHYSICAL PHASE

• Phases of automobile development
• Vehicle testing phases
  • Aerodynamics and aeroacoustics
    • ​Wind tunnel operation
    • Aerodynamic drag factors
    • Aerodynamic solutions
    • Aerodynamic modifiers
    • Aileron operation, ground effect - diffuser
 
  • Crash tests
    • How crash tests work
    • Keys to body design
    • How to understand a crash test?
 
  • Engine bank
    • ​Cooling Systems
 
  • Electronics
  • Safety
  • Tightness
  • Confort
  • Materials
  • Vehicle dynamics
    • ​Test facilities, circuits
    • Comfort bench and chassis dynamometer
  • Durability


5st STAGE : AUTOMOBILE MANUFACTURING

•  Introduction
  • Industrial automobile production
    • ​Brief historical introduction
  • Basic concepts of logistics in automotive factories
• Stages of manufacturing a car
  • Pressing
  • Assembly
    • ​Robot arms
  • Painting
  • Mounting
  • QA
• Lean Manufacturing


6st STAGE : MARKETING

• Marketing of the vehicle
  • Marketing from the designer's point of view

• Post-launch market assessment
  • Expectations study
  • USP analysis
  • Study based on emotions
  • Technical benchmarking
  • New Car Buyer Studies (NCBS)
  • Quality Feedback Systems (QFS)
  • Study of the equipment and characteristics of the vehicle
  • Voice of Customers (VoC)

• Operation of the commercial network
  • How do automotive brands make money?
  • Structure of the commercial network
  • Business model of a dealership
  • How does a dealer make money? Designer's point of view
  • Planned obsolescence
FACULTY:
List of automotive design schools:

Complete and updated list (12.2021) with the best automotive design schools. You will find the best courses and masters in transport design.
Thanks to brands for their selfless support from their CEOs for the expert advice section.